Simon Waterfall has been a creative director since he was 16. Still at school, his company wrote the first computer games for Commodore 64 and Amigas – he still remembers when computers came with soldering irons. Unlucky enough for him his chosen profession in the digital arena moves so fast that every thing he learns today is dated tomorrow.
After studying his Masters in industrial design at the Royal College of Art, in 1994 he co-founded Deepend design, which grew as the industry embraced digital.