On Stage Design Indaba 2008: Ilse Crawford

Ilse Crawford believes in creating environments that resonate with people and their emotions. Pleasure in design can be functional, it just requires a different way of thinking, Ilse Crawford believes. Design projects need to start by considering the specific context.

Designer and creative director, Ilse Crawford's Studioilse creates the big idea behind a brand through its emotional values, and then makes them visible and tangible through design.