On Stage Design Indaba 2008: Ivan Chermayeff

At his Design Indaba Conference talk in 2008, graphic designer Ivan Chermayeff looked back at his 50-year career as a graphic designer to understand what defines the discipline.

Adept at looking at things from multiple perspectives, it is no surprise that he sees his work playing multiple roles: destroying myths, playing around, breaking rules and making order out of chaos. A prolific designer, illustrator and collage artist, Ivan Chermayeff's lyrical, expressive style has resulted in iconic images for literally hundreds of clients.