On Stage Design Indaba 2011: Jens Martin Skibsted

Jens Martin Skibsted, founding partner of Skibsted Ideation, KiBiSi and Biomega, is one of most inspiring and creative Danish designers. He argues that design can go a long way to encourage more people to choose bicycles as a form of urban transport.

Skibsted talks about idea-driven design, hedonistic sustainability and ensuring that quality designs are also aesthetically sustainable.

Jens Martin Skibsted is a philosopher, entrepreneur, brand expert, poet and revolutionary. He is also a cutting-edge bicycle designer.