Decked out in a Stetson hat and cowboy boots, DJ Stout takes inspiration from one of his heroes, American folklorist and writer J. Frank Dobie, who believed in the power of regionalism and was quoted as saying "great literature transcends its native land but none that I know of ignores its soil". The graphic designer, a partner at Pentagram, weaves an immersive presentation of visuals and sound that conjure up his homestate, Texas, and its influence on his work.
On stage with Stout at Design Indaba Conference 2014 is fellow Austenite, composer and musician Graham Reynolds, who wrote an accompanying piano score evoking the cattle drive, galloping horses, big sky and expansive landscape of the place. DJ Stout is a graphic designer and art director at Pentagram, a graphic design firm with offices in Austin, London, New York, San Francisco, and Berlin. Pentagram is the world’s largest independent design consultancy.