On Stage Design Indaba 2015: Robbie Brozin

Robbie Brozin will be the first to tell you that no matter the global scale or success of his company, Nando’s has a truly South African soul. As well as focusing on serving up delicious chicken, Nando’s has a long-standing relationship with South African art and is now extending that to South African design.

In the early days of Nando’s (which Brozin describes as “wild”), the team had to come up with some innovative ways of marketing that would get them lots of attention for very little money and the controversial Nando’s ads were born.

“Lack of resource is a wonderful thing,” says Brozin, who explains that they used chickens in their ads to avoid the cost of actors. Robbie Brozin is a co-founder of chicken fast food chain Nando’s and ran the company for almost 25 years. Now he’s focussing on philanthropic projects.