On Stage Design Indaba 2019: Gordon Reid

Graphic designer Gordon Reid’s talk was jam-packed with projects he accumulated over his 10 years in the industry. Under his company Middle Boop, Reid has done everything from global sporting events campaigns to brand identities and charity events.

A key moment in Reid’s talk was when he invited audience members to the stage to participate in a quiz that highlighted famous World Cup moments. In typical TV game-show style, once they knew the answer they'd buzz in.

The quiz was made up of illustrations done by Reid and a group of 19 other illustrators from around the world which showcased a more humorous take on these iconic soccer World Cup moments. Called Weird World Cup, the project's illustrations were printed onto limited edition beer mats and were exhibited in pubs around London in time for the 2018 World Cup.