Opekta poster

During the Weimar Republic a part of the family already decided to emigrate due to the poor economic situation. In 1929 Erich Elias took up an offer to establish a branch of the German firm Opekta in Basel. A short time later Helene and the children joined him there. When the National Socialists took power Anne’s family also decided to emigrate. In 1933 her father, Otto, opened an Opekta branch in Amsterdam. This Dutch poster from 1933 was part of an early campaign with which he promoted the firm’s pectin-based gelling product for use in jam-making.