Mattel, Inc. markets its new ViewMaster Virtual Reality Starter Set as the ViewMaster of your youth updated for smartphone users. Using apps downloaded to a smartphone, which is then inserted into the ViewMaster viewer, the device provides 360-degree images of the exotic places and picturesque geography familiar to ViewMaster users of the past. Aimed at seven-year-olds and older, the VR ViewMaster makes armchair travelers of the generation of digital natives.