Social media guests watch a United Launch Alliance Atlas V rocket soar upward after lliftoff at 11:11 a.m. EDT from Space Launch Complex 41 at Cape Canaveral Air Force Station in Florida, carrying the Orbital ATK Cygnus pressurized cargo module on the company's seventh commercial resupply services mission to the International Space Station. Cygnus will deliver 7,600 pounds of supplies, equipment and scientific research materials to the space station.