First introduced by the Kenner toy company in 1963, the Easy-Bake Oven has remained a popular toy for little girls everywhere. The first successful working oven for little homemakers was powered by a 100-watt light bulb, a common household item that comforted parents even as the oven's diminutive cakes delighted their daughters. The Easy-Bake Oven has endured ever since as the most popular activity toy (excluding dolls) among young girls. Part of its durability lies in its styling, which has wisely been changed with the times. The early turquoise model of 1963, morphed into the avocado oven of the late sixties, later, morphed again into the ubiquitous microwave oven of the nineties. The 2006 oven was manufactured with a heating element, rather than the 100-watt light bulb. When General Mills purchased Kenner in the late sixties, the parent company supplied tiny Betty Crocker cake mixes for the Easy-Bake Oven, thus encouraging life-long, brand-name loyalty at a tender age. NOTE 8/07: This EBO was recalled in July 2007. The original recall was in 2/2007 regarding younger children placing their hand inside the oven. A replacement part was made and shipped in 5/2007. Then a total recall took place in July 2007.