PAL for Chemins de Fer de l'Ouest

Advertising fan with wooden sticks and guards furnished with paper advertisements.
The double paper leaf is printed on the recto with three cartouches with sprays of flowers; Chemins de Fer de l’Ouest in large red letters at the top. In addition to publicising the train company’s various travel routes and ticketing options, the outer cartouches – adaptions of poster designs by PAL – also promote the services of the printer, P. Dupont. The date and edition are recorded on the right hand edge: ‘1em Edit. On Mai ’98. 10,000 Ex.’
The verso is printed with a medley of 21 advertisements laid out according to stylistic conventions of the period: the leaf being partitioned vertically and horizontally into a series of segments of varying sizes, each containing an advert for a particular product/brand. The layout is such that even the narrowest slivers of space contain advertising inscriptions.