Paper dolls of the mid-19th century showcased the latest in stylish fashion and feminine comportment. Magazines for women and for children and some newspapers offered pages of paper dolls for young readers. Manufacturers promoted their products with paper dolls that served as trade cards. When chromolithography produced paper dolls of vibrant colors, the toy became even more popular in the 20th century, especially the dolls made of the new celebrities of movies, radio, and television. Some think, in fact, that television replaced paper dolls in girls' leisure time. While watching television, however, girls could not avoid the ever-popular and ubiquitious Mickey Mouse and his love interest Minnie Mouse. The iconic pair have remained popular since first introduced in 1928, as this paper doll book of 1977 makes evident.