Beautiful Yemen is an initiative conceived to bring to the attention of the great public the artistic and architectonic richness of Yemen, a country of ancient traditions that has been able to preserve its vernacular building methods untouched and unchanged for centuries, even though reinforced concrete has now been widely adopted. The uniqueness of the historical and cultural context of Yemen can be found both in the rural and in the urban environment, due to the extraordinary architectonic homogeneity of the living units, the urban planning and the traditional building techniques. Beautiful Yemen wants to act also as a platform to launch a debate about the activities that can be undertaken for the preservation of the architectonic and cultural properties as soon as the political situation inside the country will be stabilized. Yemen currently is facing the worst conflict of its history. The country is collapsing and during the past year of fighting, cultural and archeological sites have been frequently targeted by all the parties. Thus, over the humanitarian emergency came the cultural one, whose seriousness is directly linked to the threat of the loss of the whole Yemeni identity.