Pearl's a Poppin' | Segment

Produced by the Dallas-based Bill Stokes Associates, this 1973 marketing film for Pearl Beer introduces its sales representatives to sales improvement programs and a new advertising campaign. To enliven that approach, the film does so through song. A quartet of players performs a variety of upbeat, original songs about the Pearl brand and ways to boost returns.

Established in 1883, the Pearl Brewing Company was based in San Antonio and distributed across the state. In 1977, Pearl was acquired by what is now known as the Pabst Brewing Company. While the Pearl Brewery in San Antonio closed in 2001, the beer is still in production at Miller Brewing’s Fort Worth facility.