Picón store, Vallehermoso Market

At Picón, their aim is “to lead in sales of traditional, quality produce from the Canary Islands in Madrid.” Dishes from the Canary Islands are plentiful, varied and of extremely high quality. Wrinkled potatoes with “mojo” sauce, but with as many as 7 different flavors; the famous “gofío” (a kind of flour); “almogrote” which is a paste made from cheese; sweet blood sausage, chorizo, beers, and a wide range of wines.

A feature of Madrid’s Chamberí neighborhood since 1933, the Vallehermoso Market’s raison d’etre is the same as when it first opened its doors to the public: selling quality products. However, today it does so under a new business model in which customers can not only shop there, but also go out for tapas, lunch, or dinner at one of its many catering outlets.