Popa at Moma was unusual in having been conceived and organised by undergraduate members of the Oxford University Art Club (OUAC). Rupert Legge and Mark Powell-Jones applied to the ACGB in early 1970 for a one-off grant of £120.36. Their proposal, originally entitled Art of the Id, made ambitious claims for a new genre of art, which could uniquely stimulate the direct interplay of ideas between the artist and the observer, culminating in a spontaneous burst of energy, a desire to respond and give back directly to the work.