The Binney & Smith Company of New York and Easton, Pennsylvania, began operations producing paints, school pencils, and dustless chalk for classroom use. In 1903, it introduced a box of eight Crayola crayons for 5 cents. For nearly 100 years, Crayola has dominated the wax crayon business. In fact, 98 out of every 100 consumers recognize the word "Crayola." Each year, the Toy Manufacturers of America list Crayola's box of 64 crayons as one of the best selling toys--selling better, in fact, than any year's Cabbage Patch doll, Tickle Me Elmo, or Furby. But even though Crayola has a sure winner with its line of crayons, it has added products to suit an ever more varied and sophisticated coloring consumer. For creative paper crafters, Crayola marketed its battery-powered cutter that lets kids cut any shape out of the center of a sheet of paper. Fitted with a perforating tip, the cutting wand punches tiny holes in paper in any shape a child can imagine. The cutter set comes with cutting mat that doubles as a storage case, craft paper, stencils, card stock, and cutting patterns--just what a child with imagination might need to make fashion designs, greeting cards, posters, and other projects.