The Binney & Smith Company of New York and Easton, Pennsylvania, began operations producing paints, school pencils, and dustless chalk for classroom use. In 1903, it introduced a box of eight Crayola crayons for 5 cents. For nearly 100 years, Crayola has dominated the wax crayon business. In fact, 98 out of every 100 consumers recognize the word "Crayola." Each year, the Toy Manufacturers of America list Crayola's box of 64 crayons as one of the best selling toys--selling better, in fact, than any year's Cabbage Patch doll, Tickle Me Elmo, or Furby. But even though Crayola has a sure winner with its line of crayons, it has added products to suit an ever more varied and sophisticated coloring consumer. Crayola advertises the novelty of the unexpected in its Color Explosion 3D coloring set with special 3D glasses. The set includes markers, an easel, and black paper with line drawings of scenes or geometrics. Tracing over the paper produces surprising colors and shapes. Looking at the drawings through the glasses gives them a 3D effect.