Play set | drawing set:Crayola Color Surge Mega Pack

The Binney & Smith Company of New York and Easton, Pennsylvania, began operations producing paints, school pencils, and dustless chalk for classroom use. In 1903, it introduced a box of eight Crayola crayons for 5 cents. For nearly 100 years, Crayola has dominated the wax crayon business. In fact, 98 out of every 100 consumers recognize the word "Crayola." Each year, the Toy Manufacturers of America list Crayola's box of 64 crayons as one of the best selling toys--selling better, in fact, than any year's Cabbage Patch doll, Tickle Me Elmo, or Furby. But even though Crayola has a sure winner with its line of crayons, it has added products to suit an ever more varied and sophisticated coloring consumer. Crayola markets its Color Surge Super Bright Color System with "Who says an activity needs batteries to light up kids' faces!" The special markers of the set appear particularly bright on the accompanying specially treated colored paper.