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Play set:Fun Factory by the makers of Play-Doh 8 piece set

Rainbow Crafts, Inc.1960

The Strong National Museum of Play

The Strong National Museum of Play
Rochester , United States

This play set requires Play-Doh, the soft, molding compound used by kids everywhere since the middle of the 20th century. Play-Doh originated as a variant of a cleaning compound used to improve the look of soot-stained wallpaper in homes heated by burning coal. Joe Vickers of Kutol Chemicals in Cincinnati sent the cleaning material to his sister-in-law, a teacher who had complained that her nursery-school children could not manipulate the modeling clay supplied by her school. At first, Vickers sold Play-Doh in gallon cans, thinking that his primary market would be school systems. By 1956, however, Rainbow Crafts, a new company name to reflect the variety of Play-Doh colors available, sold the modeling compound in three-pack sets of red, blue, and yellow seven-ounce cans. Placing the compound in major department stores boosted sales, but the product really took off when it was featured on the popular children's show "Captain Kangaroo." Play-Doh remains a very popular toy more than fifty years later. Most Americans recognize its distinctive almond aroma and recall hours of modeling, molding, and manipulating the compound. Since the introduction of Play-Doh as a staple of the playroom, two billion cans have been sold--enough to roll out a multi-colored snake of the substance that would circle the earth three hundred times.

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  • Title: Play set:Fun Factory by the makers of Play-Doh 8 piece set
  • Creator: Rainbow Crafts, Inc.
  • Date Created: 1960
  • Location: Cincinnati, OH
  • Subject Keywords: Play-Doh
  • Type: Creativity Toys, Hobbies and Crafts
  • Medium: printed paper, cardboard, plastic
  • Object ID: 116.3312
The Strong National Museum of Play

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