play set: Play-Doh|Pinkfong Baby Shark

YouTube channel Pinkfong, a Korean-based channel for kids that created videos and sing-along songs and dances, earned world-recognition with its "Baby Shark" video. Targeted at children, the song relied on simple repetition and had an upbeat sound with a predictable melody. The original video had been viewed more than 2.2 million times on YouTube, which led to a spot on the Billboard Top 100. "Baby Shark" became a social media phenomenon with celebrity renditions, parodies, meme challenges, and branded toys and products.