Portrait by Franco Audrito and Maria Cristina Didero

The first Italian show of the exhibition “The Merchant of Clouds. Studio65: fifty years of future” celebrates the 50 years' activity of Studio65, one of the leaders in Italian Pop Design, founded in Turin in 1965 by a group of future architects gathered around Franco Audrito. The exhibition gathers for the first time both projects and objects by Studio65, many of which traditionally produced by Gufram, the historic brand that, since the Sixties, has been a key player in the creativity of Italian design. The design company, for its close connection with Studio65, will announce on this occasion the celebrations for its fiftieth birthday, due in 2016. To pay a tribute to the Studio65's innovative and radical work over the years, Gufram presents for the first time at the exhibition a new limited special edition of Bocca sofa, a project symbolising the collaboration between the designers and the brand.