Postcard

The postcards signed by Federico Morassutti were an innovative marketing and communication strategy introduced between the late 19th and early 20th centuries. Rather than mere courtesy messages, they served as genuine advertising tools used to illustrate products, showcase the modernity of the retail outlets, and establish a direct link of trust with customers and suppliers. Thanks to a dedicated internal press office, Federico transformed these postcards into a vehicle for corporate identity, documenting the firm's national expansion and consolidating an image of reliability and prestige that is preserved today as valuable archival material.