Graphic artist Shepart Fairey designed a poster of Barak Obama during his 2008 presidential campaign. Described now as both famous and iconic, the image featured a stylized portrait of Obama with a tagline of "Hope,""Change," or "Progress" printed at the bottom. the image is so widely recognized that it is copied and used to promote hundreds of other people, events, and characters. This example features the heroic Optimus Prime, leader of the good segment of the Transformers. The Transformers are essentially an entertainment franchise which began with Hasbro's Transformers toys and grew to include comic books, animation, video games, and films. Robots who can transform into vehicles; the (good) Transformers, known as Autobots, are led by Optimus Prime. He can change into a tractor trailer truck.
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