The poster has been created to promote the physical exhibition at Kuélap visitor center Apu Chuillaxa between May, 24 and December 31, 2024. The exhibition and the poster are the result of a collaboration between the Ministry of Culture of Peru, the UNESCO chairs of the University of Genoa dedicated to Health Anthropology, and the Università della Svizzera italiana dedicated to information and communication technologies for the development of sustainable tourism in World Heritage sites within the framework of disseminating the Exceptional Universal Values of sacred places.