The 2014 World Championship Match took place in Sochi, Russia. Viswanathan Anand, who had lost the chess crown to Magnus Carlsen one year earlier, earned another shot at the title by winning the Candidates Tournament in 2014. The match was intense, but Carlsen prevailed and retained his title. The distinctive poster for the event was the first in a series of original and notable design solutions by World Chess, the commercial partner of FIDE that held the rights to organize the world championship cycle at the time.