Poster produced for the film 'Pati Patni' (trans. Husband-Wife), directed by S. A. Akbar and released in the year 1966. The film starred Sanjeev Kumar and Nanda in the lead roles, and featured Mumtaz, Mehmood, Om Prakash and Johnny Walker amongst its supporting cast. This poster is particularly intersting in showcasing how stardom was utilised in marketing practices — carrying as it simply does, Sanjeev Kumar's image, alongside the epithets 'An Institution' & 'An Actor's Actor'.