Exhibition catalog for "Knoll/Portrait of a Corporation," a comprehensive exhibit of the graphics of Knoll International held at the Mead Library of Ideas, New York, July 1972. Design by Massimo Vignelli. Photographs by Jon Naar.
Text from design: Vignelli exhibition label:
Graphic Program, 1966-1980
Starting in 1966 and for many years thereafter, we designed the printed matter for Knoll International, the outstanding furniture company. The catalogue, price lists, and brochures set a new standard for the furniture industry worldwide, and projected the image of design awareness that the company desired. In the early 1970s, we designed the four-color process tabloids on newsprint, which opened the way to a better-designed newspaper format. The consistently high-quality level of photography, copy, and printing set a precedent that has been rarely matched by other firms. Designing for Knoll was a most exciting and rewarding experience for us all because of their total design commitment.