Profile of Patrick Whitney

An article by Robert Berner published in Businessweek in 2006 describes Whitney of ID as the design visionary who was providing industry with its innovators. After lauding Whitney and his leadership in the effort to turn design into a respected modern discipline, Berner wrote that business culture demands managers who can master the process of innovation, not “administration”: “Patrick Whitney has made ID one of the best sources of creative talent for business today.”