Prototype | play set | pattern:Lite-Brite

The Lite-Brite set allowed the artist to create "glowing" pictures. By placing multi-colored translucent plastic pegs through opaque black paper attached to a light box lit by a 25-watt light bulb, artists created illuminated pictures. When lit, the pegs have an appearance similar to that of LEDs. The famous Lite-Brite commercial jingle begins: "Lite-Brite, Lite-Brite, Turn on the magical shining light!" Another jingle featured the catchier "Lite-Brite, makin' things with light. Outtasite, makin' things with Lite-Brite." The Lite-Brite play set was designed by Marvin Glass and Associates of Chicago, toy designers known for their very popular Mr. Machine robot, Odd Ogg floor game, Mouse Trap board game, and Rock 'em-Sock 'em Robots. Hasbro Inc. first offered Lite-Brite in 1967.