Prototype | toy

Arto Monaco1960-1980

The Strong National Museum of Play

The Strong National Museum of Play

Arto Monaco (1913-2003) was a theme park designer and owner, a toymaker, and--according to his friends and family--a child who never really grew up. He is probably best known for his designs for theme parks, which include Santa's Workshop (opened in 1949) in Wilmington, NY; Storytown (now Great Escape) in Lake George; and the Land of Make Believe (his own theme park lasting from 1953 to1979) in Upper Jay, NY. Characterized by child-sized buildings and plenty of room for free imaginative play, Monaco's many parks were innovative designs which helped inspire the massive parks of today.

Artist Rockwell Kent encouraged Monaco to attend Pratt Institute early in his life, Later, John Steinbeck and Lewis Milestone suggested he move to Hollywood, where he worked at Paramount, MGM, Warner Brothers, and Disney Studios. During this period he also designed prototype toys for major toy manufacturers and moonlighted as interior designer for many top movie stars. Enlisting in the army in 1941, he distinguished himself as Master Sergeant and was awarded the Legion of Merit in 1943. He also married Glad Burrell of Ausable Forks, NY, in 1941. Throughout his career his interest in children and creative play led him to develop and build his own lines of toys. He was among the first to coin the phrase "educational toys," and used that term when he advertised his creations. According to his friends, he was "not really interested in making a profit," but rather much more concerned with the education and amusement of children.

Among Monaco's toy making efforts, he constructed toy and game prototypes for the ANJAR toy Company-one of the oldest and largest toy and game licensing companies. An idea person sketched a design and ANJAR sent it to Monaco. He worked out prototypes in wood, plastic, metal, and sculpting clay. He saved many of these prototypes over the years.

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  • Title: Prototype | toy
  • Creator: Arto Monaco
  • Date Created: 1960-1980
  • Location: Upper Jay, NY
  • Subject Keywords: train
  • Type: Educational Toys
  • Medium: wood, paint, string, plastic, metal
  • Object ID: 110.14136
  • Credit Line: Gift of the Arto Monaco Historical Society