Héctor Molina argues that it is farmers who preserve the landscape, and that is why he is calling for more projects that add ethical value, respect the land, and work with the seasons for the sake of a happier and healthier society. Aware of the importance of instilling values in the new generations, he has promoted Crec3r, an agrarian reeducation project aimed at schoolchildren who become small farmers whose crops are then destined for the cafeterias of their schools.