Radio station contest promotional flyer

"Flyer explaining a contest. The radio station used to receive phenomenal response. For 10,000 letters or so to come in for a contest is phenomenal. The "Center Got Soul Contest" was something that we did every Christmas. We got ten sponsors to give a hundred dollars each. We would have ten winners and give away $100. So, what did it cost the radio station? The "Super Soul Contest" is a contest we had which gave away $10,000 worth of goodies and may have been appliances and cash together, but it all added up to $10,000. We got the money from trade-outs. Contest budgets were limited, so you use the amount of whatever you bought it trading out, with sponsors to derive its actual value. So, they're getting $10,000 worth of merchandise, but not cash. The last one was "Live Free for a Month Contest" where we paid all the bills for a month. All the listeners had to do was stop by one of the sponsor's sweepstake locations. To be a sweepstake location required an advertiser to spend with us some amount of revenue to become a part of this. Sales and merchandising, and the promotion work hand in hand. This is what we found out works with black radio"--Roberts photo identification interview.