"Rebranded" (look book image)

Designer Statement:
My project thesis challenges the United States' foundation and ideals of "life, liberty, and the pursuit of happiness" when it applies to the dissolve of personal identity within criminality and the prison system. "Rebranded" is a fashion collective made up of designers, artist, photographers, and dreamers working in collaboration to redefine and reclaim the labels of post-incarceration identity. Our goal is to remove the stigma from those who have served time and break the cycle of criminality. By working in collaboration with formerly incarcerated individuals, "Rebranded" aims to let those with the experience of being incarcerated to be the dominant voice, leading the conversation towards social change. "Rebranded" meets to encourage ideas and dialogue between individuals with multidisciplinary backgrounds in order to effectively make change in prison reform and rehabilitation.