From May to September, Rostov’s central market is at once a diverse display of food, an amusement ride, a nature reserve and an invigorating communications workshop. It is southern Russian life itself with all its customs, habits, linguistic features and psychological traits. Whatever they sell here will be cut and broken off for you to taste and enjoy accompanied by a tale, half of it necessarily untrue, about the product. It is equally necessary for any customer know how to haggle.