Rubber Display on Turntable, Ford Exposition, New York World's Fair, 1939

Ford Motor Company poured resources into the 1939-40 New York World's Fair, spending more than $5 million to construct and maintain its elaborate and well-attended exposition space. Ford's massive exhibition building attracted fairgoers with industrial demonstrations and informative displays. The huge, revolving "Ford Cycle of Production" - which explained how raw materials became Ford automobile parts - particularly impressed visitors.