The poster advertises the "Rzeczpospolita" [Res Publica] daily newspaper, published in the years 1920–1932, associated with the conservative Christian political parties' milieu. It was issued in Warsaw, Cracow, Poznań, Lviv and Vilnius. Illustrations and caricatures of prominent artists such as Kazimierz Sichulski, Władysław Skoczylas, Stanisław Sawiczewski or Zbigniew Pronaszko were presented there.
The poster layout is based on a clear division between the upper section – showing a man in a Hutsul clothing holding a sword and blowing a horn, accompanied by a white eagle – and the lower section with a text. Sichulski (1879–1942), a painter, draughtsman, skilled cartoonist and graphic designer, being fascinated by the Hutsul region, made it the central theme of his work. Also in his previous poster promoting the General Polish Exhibition of Architecture, Sculpture and Painting in Lviv in 1910, the artist used some elements associated with this particular folklore.
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