In this sari the ikat technique has been used to create a contemporary aesthetic by the designers. The sari was woven by Jella Sudhakar, a weaver based in Andhra Pradesh, India, for Jiyo! (Live!). A brand which was established in 2007 as a creative, economic and social development initiative, building on the long tradition of non-government organisations developing a more ethical and less exploitative way of working with India's large body of crafts people.
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