SATURDAY NIGHT TALK | Orientation through Design: Meet Pentagram’s Sascha Lobe | TGD vol. 03

In the field of spatial linguistics, 3-D communication is most often times seen in direct contrast to its not-so-distant 2-D relative. With the vision of Sascha Lobe, these dimensions are integrated: “Wayfinding systems, signage, print, branding and identity projects all take on dual forms. My aim is to create a distinct, visual syntax that translates the idiosyncratic identity of each project”.