"Saving Up For A New Bike" Bank

The Cold War-era and the bicycle were deeply aligned with American youth. Bicycle ownership remained aspirational for many, and Richmond Federal Savings and Loan issued a special change bank to encourage boys and girls to save to fund a shiny new bike.

By the 1960s and 1970s, bicycle sales, which had been in a sharp decline for a generation, again skyrocketed for both children and adults. This renewed interest assured that bicycle issues were once again to the forefront of Richmond policy and public health discussions.