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Self-Adhesive Labels

Museum of Brands

Museum of Brands
London, United Kingdom

One day whilst experimenting, American inventor, Stanton Avery, cut slits to the ends of a cigar box, filled it with glue and pulled pieces of paper through the slits. The self-sticking label used for price tags and name tags was born. He built a label-cutting machine out of a washing machine motor, parts of a sewing machine and a saber saw.
In 1935, Avery manufactured the world's first self-adhesive labels and made it into a successful business. He chose Kum-Kleen Products as his original company name to advertise the ability of a self-adhesive label to be removed without leaving a mark.

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  • Title: Self-Adhesive Labels
  • Type: Package labels
  • Rights: Robert Opie Collection
Museum of Brands

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