Sho Madjozi on the importance of asserting culture into her artistry

Award-wining artist, writer and performer Sho Madjozi talks about the long history of discrimination against her culture, and expresses that much of the love she receives comes from the pride shared by many of her fans when seeing their culture celebrated at this level of stardom, both locally and globally. ‘After each of my shows, without fail, at least one person will come and tell me how they used to be ashamed of their culture but now they embrace it. It’s incredible being part of that.’