SISAL - Eros Ramazzotti with the horse Faiz, Sanremo Music Festival 1986

Sisal partnered with the Sanremo Music Festival, thanks to Totip, from 1983 to 1989.
It was possible to vote for one's favourite singer by using the Totip betting slip.
The betting slip was a truly popular object and the Sisal network was so widespread that it allowed votes to be collected throughout Italy.
In those years, Totip achieved so much success that the name of the game almost replaced that of the company itself. It was no longer just Sisal in common parlance, but Totip.
In the photo, a very young Eros Ramazzotti is portrayed with the horse Faiz given to him by Sisal.
In those years, the first place winners at the Festival received a horse as a gift from Sisal.