Advertising poster designed by Carlo Dinelli.
Printed matter was used to advertise Totip, the horse racing tote game invented by Sisal, within the points of sale with the motto "Play Totip and you'll be off to a good start" created by Massimo Della Pergola, inventor of the betting slip, 1X2, and founder of SISAL together with Fabio Jegher and Geo Molo.