Some of the logos designed by Franco Maria Ricci

"A logo, an image, they have to be imagined in black and white and conceived like a relationship between spaces, as it does in architecture. Then you can use colors, and maybe change them, but the core idea is an endlessly declinable dialogue between black and white. […] A valuable brand never follows the taste of the moment. An image linked to a trend has a temporary value, and it's doomed to disappear early. A logo must have enormous adaptability, have infinite values. " (Franco Maria Ricci)