Official FIFA World Cup poster, Spain 1982, designed by Juan Miro. Renowned artist Miro was commissioned to design the poster for the 1982 World Cup finals in Spain.
The 1982 World Cup in Spain marked a watershed moment in the commercialisation of football TV rights. Prior to the tournament TV rights were offered to anyone who wished to broadcast the matches for free.
1982 ushered in the era of tournament corporate sponsors and the commercialisation of TV rights close to their actual value.