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Once the salesman established relationships with grocers, they returned often to take orders, introduce new products, provide samples, and help with advertising. They created store and window displays, provided signs and trade cards, ensured the Heinz products were well placed and cared for, and held week-long product demonstrations. Heinz pioneered the strategy of offering food samples to win new consumers.

Details

  • Title: Store Display, Heinz Pickles
  • Date Created: c. 1905
  • Subject Keywords: Heinz
  • Type: Artifact
  • Original Source: Heinz History Center Museum Collections
  • Object ID: MSP57.B007.F10.I01
  • Exhibit or Collection: Heinz
  • Donation Information: Gift of the H.J. Heinz Company

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