Storytelling in Business

In 1998, ISC hosted the first in a series of forums on organizational storytelling. Attracting representatives from organizations like the World Bank, Walt Disney, Capital One, and Harvard to Jonesborough, this pioneering work ignited the explosion of public interest in storytelling in business. Building on this effort, in 2004 ISC commissioned a comprehensive study on storytelling in business, education, and peacemaking conducted by Project Zero at the Harvard Graduate School of Education. Jimmy Neil Smith shares the story of "Seven Billion Stories, Seven Billion Dreams" with a TEDx talk, May 2014, Furman University.
https://www.youtube.com/watch?v=5fd68Rz5Utk&feature=share