stuffed animal: Tony the Tiger

James Caleb Jackson, a conservative vegetarian, created the first breakfast cereal as an alternative to meat and eggs in 1863. Jackson created his cereal from graham flour dough that was dried and broken into shapes. It proved so hard that it needed to be soaked overnight in milk. In 1877, brothers, John Harvey and William Keith Kellogg, introduced their vegetarian patients at the Seventh Day Adventist sanitarium to a breakfast cereal made from ground zwieback and other hard breads. A few years later, William Keith Kellogg introduced Kellogg����_��s Toasted Corn Flakes, which had plenty of sugar and included an in-box prize. Kellogg proved a marketing genius����_��he packaged sugar and play in one box. Over the years, cereal has mirrored history beyond the breakfast table.

Kellogg's created Frosted Flakes in the 1950, when cartoon spokes-characters proved especially popular. The company wanted the cereal to appeal to the younger generation and to assure mothers that sugared cereal was a fine option for breakfast. They hosted a contest to solicit ideas for a mascot. Kellogg's narrowed it down to Tony the Tiger, Katy the Kangaroo, Elmo the Elephant, and Newt the Gnu. Within the year, Kellogg's determined that Tony the Tiger drew the most attention and he remains a popular mascot today.